The proliferation of social media channels presents a challenge and an opportunity for insurance companies, who must engage with customers through social networks, as well as blogs and forums, or risk losing their competitive edge. Utilising these channels effectively can improve communication with the customer, strengthen relationships, and increase customer satisfaction. The webinar will examine the uses and impact of social media across the entire insurance value chain, from product development and marketing campaigns to customer communication and claims management, as well as the application of social media internally and for recruitment purposes.

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Topics to be discussed:

• Campaigns, underwriting and claims: what role can social media play across the entire insurance value chain?
• Update your profile: using social media to raise brand awareness and rebuild consumer trust in insurance
• Crowdsourcing: engaging with today’s consumers and listening to customers on social networks
• Communicating with policyholders: preparing customers for the worse and reassuring them during claims surge events
• From cross-functional collaboration to connecting with suppliers: leveraging social media to improve internal communication
• Utilising social media to recruit the next generation of insurers
• What barriers exist to implementing social media procedures successfully across insurance businesses?
• Board room to back office - making the business case and measuring efficacy of a company-wide strategy